
Gone are the days when people shifted from their SLR camera to a DSLR. Today, people are upgrading their compact digital cameras with entry level DSLRs. Most of them are upgrading only their camera, not themselves. Upgrading a camera is easy – you buy a new one. Upgrading ones self is more daunting a task – it takes time, energy, dedication and most of all a desire to improve. They seldom have a desire to improve, most of them have just a desire to ‘click photographs’.
When they first take a DSLR in their hands they are overwhelmed by the number of buttons and the choices in the menu. After fiddling with it and not being able to click pictures half as good as what their compact camera captured, they give up and find refuge in AUTO.
AUTO is a very simple function with a very specific mission. Its function is to get them the best picture possible in any situation. Its mission is to enslave them. Using its simplicity as a charm it makes them forget there is a world outside AUTO that is more adventurous and fun than that boring four letter word. AUTO ensures they get the same kind of boring pictures again and again and again. The kind they have grown to like, to love.
They are overjoyed to find the very same AUTO which once sat on the dial of their faithful compact camera that has got them this far. They remember their AUTO, it gave them the best pictures. And thats exactly what they want – best picture in every situation. But who should decides what is best? AUTO or they? From time eternal we have heard, its not the camera that makes the picture, its the person behind the camera.
By turning to AUTO they are submitting themselves to the camera. They are saying, ‘The camera is a better judge of photography than I am.’ They are saying, ‘The camera makes the picture I just tell it to click.’ They are saying, ‘The camera is the photographer, I am not.’ AUTO satisfies them, satisfaction kills their desire, and desires death leads to the death of creativity.
If you are using your DSLR on AUTO, kill yourself!
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